Author Question: What is the most important task facing managers who design and implement on-premise selling ... (Read 18 times)

clippers! · **on:** Aug 10, 2018

What is the most important task facing managers who design and implement on-premise selling promotions?

a. To maximize sales
b. To maximize profits
c. To sell beverages responsibly
d. To sell designated beverage brands

Question 2

What likely challenges do entrepreneurs seeking to start businesses utilizing 100 debt financing face?

What will be an ideal response?

komodo7 · **Reply #1 on:** Aug 10, 2018

Answer to Question 1

C

Answer to Question 2

Student answers to this question will likely vary based on the student's knowledge of how financial lending markets actually operate. The essential point to make to students regarding this question is that few investors would be willing to lend 100 of an operation's initial startup costs. There are two chief reasons this is true.

The first is that the entire risk of failure would fall on the investor if the owner/operator has no skin in the game. The second reason is that investors are naturally wary of those operators who are not willing to invest their own money in startup cost because it calls into question the operator's own faith in the project.