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Author Question: State the methods managers use to evaluate advertising effectiveness. What will be an ideal ... (Read 103 times)

jlmhmf

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on: Aug 10, 2018
State the methods managers use to evaluate advertising effectiveness.
 
  What will be an ideal response?

Question 2

The best selection of foods to serve a group from the National Beef Council would be chicken and seafood because they like variety.
 
  Indicate whether the statement is true or false


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cici

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Reply #1 on: Aug 10, 2018
Answer to Question 1

Managers use objective rather than subjective measures when assessingadvertisin g effectiveness. Objective measures provide concrete data tomanagers so that they can determine if they have met their advertising goals.When advertising results are carefully measured, managers can choose toincrease the use of the best advertising channels and decrease the use of lesseffective ones. They can also increase or decrease specific budgets andmodify their advertising campaigns as needed.

Answer to Question 2

False


jlmhmf

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Reply #2 on: Aug 10, 2018
Both answers were spot on, thank you once again


cici

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Reply #3 on: Aug 10, 2018
Great! Please up vote :D


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