This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: State the methods managers use to evaluate advertising effectiveness. What will be an ideal ... (Read 85 times)

jlmhmf

  • Hero Member
  • *****
  • Posts: 552
on: Aug 10, 2018
State the methods managers use to evaluate advertising effectiveness.
 
  What will be an ideal response?

Question 2

The best selection of foods to serve a group from the National Beef Council would be chicken and seafood because they like variety.
 
  Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

cici

  • Sr. Member
  • ****
  • Posts: 325
Reply #1 on: Aug 10, 2018
Answer to Question 1

Managers use objective rather than subjective measures when assessingadvertisin g effectiveness. Objective measures provide concrete data tomanagers so that they can determine if they have met their advertising goals.When advertising results are carefully measured, managers can choose toincrease the use of the best advertising channels and decrease the use of lesseffective ones. They can also increase or decrease specific budgets andmodify their advertising campaigns as needed.

Answer to Question 2

False


jlmhmf

  • Hero Member
  • *****
  • Posts: 552
Reply #2 on: Aug 10, 2018
Both answers were spot on, thank you once again


cici

  • Sr. Member
  • ****
  • Posts: 325
Reply #3 on: Aug 10, 2018
Great! Please up vote :D


« previous next »
 

Did you know?

Computer programs are available that crosscheck a new drug's possible trade name with all other trade names currently available. These programs detect dangerous similarities between names and alert the manufacturer of the drug.

Did you know?

Drying your hands with a paper towel will reduce the bacterial count on your hands by 45–60%.

Did you know?

Certain topical medications such as clotrimazole and betamethasone are not approved for use in children younger than 12 years of age. They must be used very cautiously, as directed by a doctor, to treat any child. Children have a much greater response to topical steroid medications.

Did you know?

Although not all of the following muscle groups are commonly used, intramuscular injections may be given into the abdominals, biceps, calves, deltoids, gluteals, laterals, pectorals, quadriceps, trapezoids, and triceps.

Did you know?

Dogs have been used in studies to detect various cancers in human subjects. They have been trained to sniff breath samples from humans that were collected by having them breathe into special tubes. These people included 55 lung cancer patients, 31 breast cancer patients, and 83 cancer-free patients. The dogs detected 54 of the 55 lung cancer patients as having cancer, detected 28 of the 31 breast cancer patients, and gave only three false-positive results (detecting cancer in people who didn't have it).

Evaluate the angle of the nail base Evaluate the angle of the nail base
Federal vs state law Federal vs state law
Cultures Ideal Body Types Cultures Ideal Body Types
How to evaluate limits using algebra and the limit laws How to evaluate limits using algebra and the limit laws
How to evaluate angles using cosecant, special triangles, and the unit circle (Part 3) How to evaluate angles using cosecant, special triangles, and the unit circle (Part 3)
State the amplitude, period, equation of the axis, and maximum and minimum value State the amplitude, period, equation of the axis, and maximum and minimum value
Video: Interview with an Anorexic Woman (Part 2 of 2)

For a complete list of videos, visit our video library