Author Question: Broadcast programming is unique because a. it can simultaneously deliver to every consumer. b. ... (Read 33 times)

123654777 · **on:** Aug 11, 2018

Broadcast programming is unique because

a. it can simultaneously deliver to every consumer.
b. there is no obvious direct cost to the viewer.
c. it still generates large audiences for advertisers.
d. All of the above.

Question 2

This is a measurement of how many different listeners hear the commercial:

a. impressions
b. reach
c. share
d. both A & B
e. both B & C