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Author Question: Compare the advantages and disadvantages of a focus group with the advantages and disadvantages of a ... (Read 116 times)

oliviahorn72

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on: Aug 11, 2018
Compare the advantages and disadvantages of a focus group with the advantages and disadvantages of a probability-sampling survey.
 
  What will be an ideal response?

Question 2

The ideal number of focus group participants is 16.
 
  Indicate whether this statement is true or false.


lcapri7

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Reply #1 on: Aug 11, 2018
Answer to Question 1

Focus group advantages: speed, relative ease, can discover new issues. Focus group disadvantages:
Findings are not necessarily representative of the larger targeted public. Probability-sampling survey
advantages: Findings accurately represent the opinion of the larger targeted public. Probabilitysampling
survey disadvantages: time to execute, costs, training of data gatherers, danger of flawed
survey instrument

Answer to Question 2

FALSE


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