Author Question: Identify and briefly explain the four stages of crisis communication planning. What will be an ... (Read 43 times)

s.tung · **on:** Aug 11, 2018

Identify and briefly explain the four stages of crisis communication planning.

What will be an ideal response?

Question 2

What are the three things that all crises have in common, therefore requiring a lot of planning and practice?

What will be an ideal response?

emily12345 · **Reply #1 on:** Aug 11, 2018

Answer to Question 1

Stage 1: Risk assessment all phases of an organization must be analyzed for
potential crises; Stage 2: Communication plan development time frame, internal and external
messaging, delivery system, and tracking and managing all devised with input from a variety of
relevant personnel; Stage 3: Responders to address first, clearly, and frequently; Stage 4:
Recovery after the crisis has been addressed, when credibility and trust are reestablished

Answer to Question 2

(1) high degree of uncertainty, (2) short time to respond, (3) increased pressure for information