Author Question: Secondary data: a. may not be the exact data desired. b. are gathered solely for market research ... (Read 65 times)

rlane42 · **on:** Aug 21, 2018

Secondary data:
a. may not be the exact data desired.
b. are gathered solely for market research purposes.
c. is the step in the decision making process to determine what an organization's marketing mix will be.
d. are more costly to obtain than primary data.

Question 2

The types of information that are traditionally used in developing a marketing plan:
a. are best when kept to a minimum in order to avoid information overload.
b. include consumer information but not industry information.
c. can usually be gathered at little cost in time and money.
d. are the same data that are used to identify the target market.