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Author Question: This strategy focuses on bringing customers to the store, aisle, or category: a. Excitement ... (Read 60 times)

sheilaspns

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on: Sep 11, 2018
This strategy focuses on bringing customers to the store, aisle, or category:
 
  a. Excitement creation
  b. Image enhancing
  c. Traffic building
  d. Transaction building

Question 2

Which of the following does NOT allow the retailer to focus on growth and profit:
 
  a. Creating excitement
  b. Enhancing the competitor's image
  c. Increasing the number of shoppers
  d. Increasing transaction size


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elizabethrperez

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Reply #1 on: Sep 11, 2018
Answer to Question 1

C

Answer to Question 2

B


sheilaspns

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Reply 2 on: Sep 11, 2018
Gracias!

xiazhe

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Reply 3 on: Yesterday
Excellent

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