List the basic steps in understanding the customer: What will ...

[pepyto]

List the basic steps in understanding the customer:
 
  What will be an ideal response?

Question 2

Roles are totally dependent upon all EXCEPT:
 
  a. Customer's perception of the retailer
  b. The retail channel
  c. The retailer's image
  d. The vendor's perception of the category

[gstein359]

Answer to Question 1

Determine who shops the retailer
Analyze the customers and their shopping category
Determine if the target customer of the category aligns with the retailer's target customer
Assess the impact of the category on other categories
Determine the value of the customer to the retailer
Determine the critical buying decisions of the customer when choosing the retailer, category, or product.

Answer to Question 2

D

[pepyto]

Thanks for the timely response, appreciate it

[cpetit11]

Excellent