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Author Question: The primary focus of the marketing concept is to: (Read 76 times)

berenicecastro

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Question 1

When a company/business develops product and service that they think that customers would like and then sell it to them, the company/business is practicing the following philosophy:
◦ a sales orientation.
◦ a marketing orientation.
◦ a differentiation orientation.
◦ a positioning orientation.
◦ a promotion orientation.

Question 2

The primary focus of the marketing concept is to:
◦ push products into the hands of consumers.
◦ produce a high profit margin.
◦ satisfy the wants and needs of consumers.
◦ generate a high level of customer traffic.


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Marked as best answer by berenicecastro on Mar 3, 2019

BUTTHOL369

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berenicecastro

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BUTTHOL369

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