Question 1
When a company/business develops product and service that they think that customers would like and then sell it to them, the company/business is practicing the following philosophy:
◦ a sales orientation.
◦ a marketing orientation.
◦ a differentiation orientation.
◦ a positioning orientation.
◦ a promotion orientation.
Question 2
The primary focus of the marketing concept is to:
◦ push products into the hands of consumers.
◦ produce a high profit margin.
◦ satisfy the wants and needs of consumers.
◦ generate a high level of customer traffic.