Sales promotions are most effective in building long-run brand preferences.

Women are two-thirds more likely than men to develop irritable bowel syndrome. This may be attributable to hormonal changes related to their menstrual cycles.

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Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

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By definition, when a medication is administered intravenously, its bioavailability is 100%.

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Many supplement containers do not even contain what their labels say. There are many documented reports of products containing much less, or more, that what is listed on their labels. They may also contain undisclosed prescription drugs and even contaminants.

A herd of barren-ground caribou at the Thelon River. This subspecies is a long-distance migrant

Levels of Processing Affects Long-Term but not Short-Term Memory

Louis H. Sullivan, Bayard-Condict Building (detail), New York.

Examples of Generic Drugs Contained in Brand-Name Products

Rapid, long-distance signaling in plants

Long division of polynomials

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