This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________. (Read 164 times)

stephzh

  • Hero Member
  • *****
  • Posts: 556
on: Jun 4, 2019

Question 1

Do sex-related ads work?
◦ Overall, the use of a strong sexual appeal is not very well received.
◦ There is no data to answer the question.
◦ Strong sexual appeals consistently outperform all other types of appeal.
◦ Sexual images are most effective when they attempt to "trick" the consumer into paying attention.

Question 2

Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.
◦ a rational appeal
◦ comparative marketing
◦ social marketing
◦ a fear appeal
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
Buy Test-Bank


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by stephzh on Jun 4, 2019

juwms

  • Sr. Member
  • ****
  • Posts: 337
Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
Answer Preview
Only 42% of students answer this correctly


stephzh

  • Hero Member
  • *****
  • Posts: 556
Reply #2 on: Jun 4, 2019
TY


juwms

  • Sr. Member
  • ****
  • Posts: 337
Reply #3 on: Jun 4, 2019
You're welcome


« previous next »
 

Did you know?

Congestive heart failure is a serious disorder that carries a reduced life expectancy. Heart failure is usually a chronic illness, and it may worsen with infection or other physical stressors.

Did you know?

In 1885, the Lloyd Manufacturing Company of Albany, New York, promoted and sold "Cocaine Toothache Drops" at 15 cents per bottle! In 1914, the Harrison Narcotic Act brought the sale and distribution of this drug under federal control.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

Interferon was scarce and expensive until 1980, when the interferon gene was inserted into bacteria using recombinant DNA technology, allowing for mass cultivation and purification from bacterial cultures.

Did you know?

Automated pill dispensing systems have alarms to alert patients when the correct dosing time has arrived. Most systems work with many varieties of medications, so patients who are taking a variety of drugs can still be in control of their dose regimen.

A cross of sweet peas showing that independent assortment does not always occur A cross of sweet peas showing that independent assortment does not always occur
Dish from Ecuador called "Cuy" Dish from Ecuador called "Cuy"
Wheat and Cotton Prices and Consumer Price Indexes, 1865–1896 Wheat and Cotton Prices and Consumer Price Indexes, 1865–1896
Consequences of genetic polymorphisms. Consequences of genetic polymorphisms.
OraQuick. A negative result would show a red line at the "C" mark, whereas a positive ... OraQuick. A negative result would show a red line at the "C" mark, whereas a positive ...
Cystic fibrosis is caused by a mutation in a protein called CFTR Cystic fibrosis is caused by a mutation in a protein called CFTR
Video: Flexor reflex & Crossed extensor reflex

For a complete list of videos, visit our video library