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Author Question: Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________. (Read 130 times)

stephzh

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on: Jun 4, 2019

Question 1

Do sex-related ads work?
◦ Overall, the use of a strong sexual appeal is not very well received.
◦ There is no data to answer the question.
◦ Strong sexual appeals consistently outperform all other types of appeal.
◦ Sexual images are most effective when they attempt to "trick" the consumer into paying attention.

Question 2

Emphasizing the negative consequences that may occur unless a consumer changes behavior is called ________.
◦ a rational appeal
◦ comparative marketing
◦ social marketing
◦ a fear appeal
Consumer Behavior: Buying, Having, and Being ¦ Solomon ¦ 12th Edition
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Marked as best answer by stephzh on Jun 4, 2019

juwms

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Reply #1 on: Jun 4, 2019
Lorsum iprem. Lorsus sur ipci. Lorsem sur iprem. Lorsum sur ipdi, lorsem sur ipci. Lorsum sur iprium, valum sur ipci et, vala sur ipci. Lorsem sur ipci, lorsa sur iprem. Valus sur ipdi. Lorsus sur iprium nunc, valem sur iprium. Valem sur ipdi. Lorsa sur iprium. Lorsum sur iprium. Valem sur ipdi. Vala sur ipdi nunc, valem sur ipdi, valum sur ipdi, lorsem sur ipdi, vala sur ipdi. Valem sur iprem nunc, lorsa sur iprium. Valum sur ipdi et, lorsus sur ipci. Valem sur iprem. Valem sur ipci. Lorsa sur iprium. Lorsem sur ipci, valus sur iprem. Lorsem sur iprem nunc, valus sur iprium.
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stephzh

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Reply #2 on: Jun 4, 2019
TY


juwms

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Reply #3 on: Jun 4, 2019
You're welcome


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