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Author Question: What is the role of research at a CVB? What will be an ideal response? (Read 75 times)

natalie2426

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on: Sep 11, 2019

Question 1

What is meant by the term pricing power?
 
  What will be an ideal response?

Question 2

What is the role of research at a CVB?
 
  What will be an ideal response?


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sabina576

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Reply #1 on: Sep 11, 2019

Answer 1

Pricing power may accrue to a firm that has a large share of the sales in an industry and also those who possess a high degree of product differentiation.

Answer 2

It helps a CVB gain insight into a destination's visitor market. The results of research guide the CVB's decision-making process. It helps in creating effective marketing plans, setting organizational goals, and determining the CVB's contribution to the local economy in terms of visitor spending, tax revenue, and jobs supported.


natalie2426

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Reply 2 on: Sep 11, 2019
Thanks for the timely response, appreciate it

ricroger

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Reply 3 on: Yesterday
Gracias!

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