Author Question: A dealer persuades a customer to buy a new car by reducing the price to well below that of his ... (Read 51 times)

hubes95 · **on:** Jan 28, 2020

A dealer persuades a customer to buy a new car by reducing the price to well below that of his competitors. Once the customer has agreed to buy the car, the terms of the sale are shifted, by lowering the value of the trade-in and requiring the purchase of expensive extra equipment. Now the car costs well above the current market rate. This is an example of the ________ technique.
◦ primacy
◦ foot-in-the-door
◦ bait-and-switch
◦ lowball
◦ that's-not-all

bitingbit · **Reply #1 on:** Jan 28, 2020

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