Author Question: Which barrier to effective intercultural communication is involved when Maddox, an American exchange ... (Read 129 times)

dollx · **on:** Jan 21, 2021

Question 1

When Coors implemented its "turn it loose" marketing campaign in Spain, the result was a colloquial term for diarrhea. Which barrier to communication did the marketing team fail to overcome?
◦ different communication codes
◦ stereotyping and prejudice
◦ assuming differences
◦ ethnocentrism

Question 2

Which barrier to effective intercultural communication is involved when Maddox, an American exchange student, is confused when his British host mother tells him to put the luggage in the "boot"?
◦ ethnocentrism
◦ different communication codes
◦ stereotyping and prejudice
◦ assuming similarity

owenfalvey · **Reply #1 on:** Jan 21, 2021

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