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Author Question: Which barrier to effective intercultural communication is involved when Maddox, an American exchange ... (Read 96 times)

dollx

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Question 1

When Coors implemented its "turn it loose" marketing campaign in Spain, the result was a colloquial term for diarrhea. Which barrier to communication did the marketing team fail to overcome?
◦ different communication codes
◦ stereotyping and prejudice
◦ assuming differences
◦ ethnocentrism

Question 2

Which barrier to effective intercultural communication is involved when Maddox, an American exchange student, is confused when his British host mother tells him to put the luggage in the "boot"?
◦ ethnocentrism
◦ different communication codes
◦ stereotyping and prejudice
◦ assuming similarity


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Marked as best answer by dollx on Jan 21, 2021

owenfalvey

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dollx

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Reply 2 on: Jan 21, 2021
YES! Correct, THANKS for helping me on my review


meow1234

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Reply 3 on: Yesterday
Excellent

 

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