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Author Question: A consumer might drink Classic Coke on a regular basis, but one day suddenly gets the urge to have a ... (Read 101 times)

Pea0909berry

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on: Jun 28, 2018
A consumer might drink Classic Coke on a regular basis, but one day suddenly gets the urge to have a Pepsi, and then returns to Coke for later purchases. In marketing and consumer behavior, this phenomenon has been referred to as
 a. affect.
  b. hedonic consumption.
  c. variety seeking.
  d. impulse purchase.
  e. symbolic consumption.

Question 2

Concentration is a measure of the total business opportunity for all salespersons in a particular market.
 
 Indicate whether the statement is true or false


cascooper22

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

false


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