A consumer might drink Classic Coke on a regular basis, but one ...

[Pea0909berry]

A consumer might drink Classic Coke on a regular basis, but one day suddenly gets the urge to have a Pepsi, and then returns to Coke for later purchases. In marketing and consumer behavior, this phenomenon has been referred to as
 a. affect.
  b. hedonic consumption.
  c. variety seeking.
  d. impulse purchase.
  e. symbolic consumption.

Question 2

Concentration is a measure of the total business opportunity for all salespersons in a particular market.
 
 Indicate whether the statement is true or false

[cascooper22]

Answer to Question 1

C

Answer to Question 2

false