When preparing for sales resistance, salespeople should remember that:
A) sales resistance should be treated like a question.
B) sales resistance is not a normal part of the sales process.
C) sales resistance usually reflects a rejection of the product.
D) sales resistance means the buyer is not involved in the presentation.
E) sales resistance means the buyer is not interested in the product.
Question 2
The SERVQUAL assessment of a firm's competence, courtesy to its customers, and security of its operations is the ____ dimension.
A) tangibles
B) employee satisfaction
C) responsiveness
D) assurance
E) reliability
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