Author Question: The cloverleaf territory routing plan is the best method for creating an effective territory routing ... (Read 82 times)

Tazate · **on:** Jun 28, 2018

The cloverleaf territory routing plan is the best method for creating an effective territory routing plan.

Indicate whether the statement is true or false

Question 2

A segmentation study found that purchasers of IBM equipment are more concerned about software support and breadth of product line and they are less concerned about absolute price and price flexibility (i.e., willingness of suppliers to negotiate price). This provides an illustration of segmentation on the basis of:
A) the importance of purchase.
B) key criteria.
C) the structure of the decision-making unit.
D) attitude toward vendors.
E) decision style.