Seminars, training sessions, and social engagements are good ways for a salesperson to expand the collaborative involvement between his/her organization and customers.
Indicate whether the statement is true or false
Question 2
Business marketers track customer loyalty and retention because:
A) the cost of new customers is often far less than long-standing customers.
B) all satisfied customers will remain loyal.
C) the firm can identify opportunities for expanding the relationship.
D) the cost of serving established customers usually increases.
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In the box on upward social mobility on page 82, we discussed how Latinos face a similar situation. ...
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