Author Question: Seminars, training sessions, and social engagements are good ways for a salesperson to expand the ... (Read 88 times)

Alainaaa8

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Seminars, training sessions, and social engagements are good ways for a salesperson to expand the collaborative involvement between his/her organization and customers.
 
 Indicate whether the statement is true or false

Question 2

Business marketers track customer loyalty and retention because:
 A) the cost of new customers is often far less than long-standing customers.
  B) all satisfied customers will remain loyal.
  C) the firm can identify opportunities for expanding the relationship.
  D) the cost of serving established customers usually increases.



ju

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Answer to Question 1

T

Answer to Question 2

C



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