Author Question: Ski-wear that prominently displays the Gore-Tex label would be an example of ingredient branding. ... (Read 27 times)

tingc95 · **on:** Jun 28, 2018

Ski-wear that prominently displays the Gore-Tex label would be an example of ingredient branding.

Indicate whether the statement is true or false

Question 2

The most important part of marketing communications in terms of money spent by most business firms is:
a. personal selling.
b. advertising.
c. public relations.
d. sales promotions.
e. publicity.