________ coordinates media advertising, direct mail, personal ...

[jenna1]

________ coordinates media advertising, direct mail, personal selling, sales promotion, public relations, and sponsorships -- to produce a unified, customer-focused promotional message.
 a. Indirect evaluation
 b. Integrated marketing communications
 c. Marketing canaps
 d. Branding

Question 2

Researchers measure concepts through a process known as generalization.
 
 Indicate whether the statement is true or false

[sierramartinez]

Answer to Question 1

b

Answer to Question 2

false

[jenna1]

Thank you

[sierramartinez]

No problemo