Author Question: Lack of verified data regarding audience characteristics has retarded the growth of the out-of-home ... (Read 94 times)

darbym82

  • Hero Member
  • *****
  • Posts: 570
Lack of verified data regarding audience characteristics has retarded the growth of the out-of-home industry and has prevented many advertisers from investing heavily in this type of advertising medium.
 
 Indicate whether the statement is true or false

Question 2

If you have five friends who tell you they all have had a great experience with their purchase of a Chevrolet and you used this evidence to decide to buy a Chevrolet, you would be using
 a. consumer self-report and evaluation.
  b. statistics.
  c. inference.
  d. independent judgment.
  e. None of these are correct.



rekilledagain

  • Sr. Member
  • ****
  • Posts: 337
Answer to Question 1

T

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

It is believed that the Incas used anesthesia. Evidence supports the theory that shamans chewed cocoa leaves and drilled holes into the heads of patients (letting evil spirits escape), spitting into the wounds they made. The mixture of cocaine, saliva, and resin numbed the site enough to allow hours of drilling.

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

Serum cholesterol testing in adults is recommended every 1 to 5 years. People with diabetes and a family history of high cholesterol should be tested even more frequently.

Did you know?

In the United States, an estimated 50 million unnecessary antibiotics are prescribed for viral respiratory infections.

For a complete list of videos, visit our video library