Lack of verified data regarding audience characteristics has retarded the growth of the out-of-home industry and has prevented many advertisers from investing heavily in this type of advertising medium.
Indicate whether the statement is true or false
Question 2
If you have five friends who tell you they all have had a great experience with their purchase of a Chevrolet and you used this evidence to decide to buy a Chevrolet, you would be using
a. consumer self-report and evaluation.
b. statistics.
c. inference.
d. independent judgment.
e. None of these are correct.
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