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Author Question: Lack of verified data regarding audience characteristics has retarded the growth of the out-of-home ... (Read 96 times)

darbym82

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on: Jun 28, 2018
Lack of verified data regarding audience characteristics has retarded the growth of the out-of-home industry and has prevented many advertisers from investing heavily in this type of advertising medium.
 
 Indicate whether the statement is true or false

Question 2

If you have five friends who tell you they all have had a great experience with their purchase of a Chevrolet and you used this evidence to decide to buy a Chevrolet, you would be using
 a. consumer self-report and evaluation.
  b. statistics.
  c. inference.
  d. independent judgment.
  e. None of these are correct.


rekilledagain

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

c


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darbym82

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Reply #2 on: Jun 28, 2018
Thank you


rekilledagain

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Reply #3 on: Jun 28, 2018
No problemo


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