Author Question: Lack of verified data regarding audience characteristics has retarded the growth of the out-of-home ... (Read 77 times)

darbym82

  • Hero Member
  • *****
  • Posts: 570
Lack of verified data regarding audience characteristics has retarded the growth of the out-of-home industry and has prevented many advertisers from investing heavily in this type of advertising medium.
 
 Indicate whether the statement is true or false

Question 2

If you have five friends who tell you they all have had a great experience with their purchase of a Chevrolet and you used this evidence to decide to buy a Chevrolet, you would be using
 a. consumer self-report and evaluation.
  b. statistics.
  c. inference.
  d. independent judgment.
  e. None of these are correct.



rekilledagain

  • Sr. Member
  • ****
  • Posts: 337
Answer to Question 1

T

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

The average person is easily confused by the terms pharmaceutics and pharmacology, thinking they are one and the same. Whereas pharmaceutics is the science of preparing and dispensing drugs (otherwise known as the science of pharmacy), pharmacology is the study of medications.

Did you know?

There are 60,000 miles of blood vessels in every adult human.

Did you know?

About 80% of major fungal systemic infections are due to Candida albicans. Another form, Candida peritonitis, occurs most often in postoperative patients. A rare disease, Candida meningitis, may follow leukemia, kidney transplant, other immunosuppressed factors, or when suffering from Candida septicemia.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

Malaria was not eliminated in the United States until 1951. The term eliminated means that no new cases arise in a country for 3 years.

For a complete list of videos, visit our video library