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Author Question: Julie and her department are responsible for making brand-level fundamental and implementation ... (Read 35 times)

Sportsfan2111

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  • Posts: 585
on: Jun 28, 2018
Julie and her department are responsible for making brand-level fundamental and implementation marcom decisions. What are the expected outcomes of these decisions?
 a. increasing sales and profits
  b. enhancing brand awareness and attitudes
  c. enhancing brand equity and affecting behavior
  d. increasing purchase intentions and affecting behavior
  e. enhancing brand equity and increasing brand awareness

Question 2

A weakness of focus groups has to do with how the results are
 a. interpreted.
  b. gathered.
  c. used.
  d. All of these are correct.
  e. Both b and c are true.


xiaomengxian

  • Sr. Member
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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

a


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