Author Question: Julie and her department are responsible for making brand-level fundamental and implementation ... (Read 58 times)

Sportsfan2111

  • Hero Member
  • *****
  • Posts: 585
Julie and her department are responsible for making brand-level fundamental and implementation marcom decisions. What are the expected outcomes of these decisions?
 a. increasing sales and profits
  b. enhancing brand awareness and attitudes
  c. enhancing brand equity and affecting behavior
  d. increasing purchase intentions and affecting behavior
  e. enhancing brand equity and increasing brand awareness

Question 2

A weakness of focus groups has to do with how the results are
 a. interpreted.
  b. gathered.
  c. used.
  d. All of these are correct.
  e. Both b and c are true.



xiaomengxian

  • Sr. Member
  • ****
  • Posts: 311
Answer to Question 1

C

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Green tea is able to stop the scent of garlic or onion from causing bad breath.

Did you know?

Drug abusers experience the following scenario: The pleasure given by their drug (or drugs) of choice is so strong that it is difficult to eradicate even after years of staying away from the substances involved. Certain triggers may cause a drug abuser to relapse. Research shows that long-term drug abuse results in significant changes in brain function that persist long after an individual stops using drugs. It is most important to realize that the same is true of not just illegal substances but alcohol and tobacco as well.

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

Did you know?

By definition, when a medication is administered intravenously, its bioavailability is 100%.

Did you know?

Complications of influenza include: bacterial pneumonia, ear and sinus infections, dehydration, and worsening of chronic conditions such as asthma, congestive heart failure, or diabetes.

For a complete list of videos, visit our video library