« previous next »

Author Question: Julie and her department are responsible for making brand-level fundamental and implementation ... (Read 68 times)

Sportsfan2111

  • Hero Member
  • *****
  • Posts: 585
on: Jun 28, 2018
Julie and her department are responsible for making brand-level fundamental and implementation marcom decisions. What are the expected outcomes of these decisions?
 a. increasing sales and profits
  b. enhancing brand awareness and attitudes
  c. enhancing brand equity and affecting behavior
  d. increasing purchase intentions and affecting behavior
  e. enhancing brand equity and increasing brand awareness

Question 2

A weakness of focus groups has to do with how the results are
 a. interpreted.
  b. gathered.
  c. used.
  d. All of these are correct.
  e. Both b and c are true.


xiaomengxian

  • Sr. Member
  • ****
  • Posts: 311
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

a


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Patients who have been on total parenteral nutrition for more than a few days may need to have foods gradually reintroduced to give the digestive tract time to start working again.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

Did you know?

Many people have small pouches in their colons that bulge outward through weak spots. Each pouch is called a diverticulum. About 10% of Americans older than age 40 years have diverticulosis, which, when the pouches become infected or inflamed, is called diverticulitis. The main cause of diverticular disease is a low-fiber diet.

Nuclear division at the DNA level Nuclear division at the DNA level
The structure of skin (a) and epidermis (b) at the microscopic level. The structure of skin (a) and epidermis (b) at the microscopic level.
Julie Green, The Last Supper. Julie Green, The Last Supper.
Numerical pain level chart with word modifiers. Numerical pain level chart with word modifiers.
Vacutainer brand safety lock needle holder. Vacutainer brand safety lock needle holder.
Upper-Level Maps Upper-Level Maps
Video: Muscle cell structures - actin, myosin and titin filaments

For a complete list of videos, visit our video library