Benefit positioning often refers to the functional benefits the brand offers. What else can it refer to?
a. there are no other kind of benefits
b. powerful emotional benefits that differentiate the brand in situations where all the competitors offer comparable functional benefits
c. the perceived utilities set with which consumers interpret the brand's messages
d. insignificant benefits such as peace of mind or prestige benefits
Question 2
Which of the following would find NO reason to use marketing research?
a. A large state-supported university
b. A small landscaping company in a small town
c. A police department of a large metropolitan city
d. A company like Proctor and Gamble that manufactures consumer goods
e. All of these would find some reason to use marketing research.
Verification of benefits worksheet.
Summary of Coordination of Benefit Rules
A functional renal unit.
The Benefits of Physical Fitness (1 of 2)
Functional Differences between Right and Left Hemispheres