This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: Benefit positioning often refers to the functional benefits the brand offers. What else can it refer ... (Read 58 times)

P68T

  • Hero Member
  • *****
  • Posts: 509
on: Jun 28, 2018
Benefit positioning often refers to the functional benefits the brand offers. What else can it refer to?
 a. there are no other kind of benefits
  b. powerful emotional benefits that differentiate the brand in situations where all the competitors offer comparable functional benefits
  c. the perceived utilities set with which consumers interpret the brand's messages
  d. insignificant benefits such as peace of mind or prestige benefits

Question 2

Which of the following would find NO reason to use marketing research?
 a. A large state-supported university
  b. A small landscaping company in a small town
  c. A police department of a large metropolitan city
  d. A company like Proctor and Gamble that manufactures consumer goods
  e. All of these would find some reason to use marketing research.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

deja

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

e


P68T

  • Hero Member
  • *****
  • Posts: 509
Reply #2 on: Jun 28, 2018
Thank you


deja

  • Sr. Member
  • ****
  • Posts: 332
Reply #3 on: Jun 28, 2018
No problemo


« previous next »
 

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

Did you know?

Once thought to have neurofibromatosis, Joseph Merrick (also known as "the elephant man") is now, in retrospect, thought by clinical experts to have had Proteus syndrome. This endocrine disease causes continued and abnormal growth of the bones, muscles, skin, and so on and can become completely debilitating with severe deformities occurring anywhere on the body.

Did you know?

Cucumber slices relieve headaches by tightening blood vessels, reducing blood flow to the area, and relieving pressure.

Did you know?

Illicit drug use costs the United States approximately $181 billion every year.

Did you know?

People with high total cholesterol have about two times the risk for heart disease as people with ideal levels.

Positioning diaphragm of stethoscope Positioning diaphragm of stethoscope
Temperament refers to stable differences in the emotional reactions of different children to similar ... Temperament refers to stable differences in the emotional reactions of different children to similar ...
Functional divisions of the nervous system. Functional divisions of the nervous system.
Client and therapist positioning for foot reflexology. Client and therapist positioning for foot reflexology.
Functional Groups of Carbon Functional Groups of Carbon
Functional groups Functional groups
Video: Arthritis

For a complete list of videos, visit our video library