Author Question: Which of the following is NOT a step in evaluating sales promotion ideas? a. identify the objectives ... (Read 91 times)

torybrooks

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Which of the following is NOT a step in evaluating sales promotion ideas?
 a. identify the objectives
  b. achieve agreement
  c. evaluation system
  d. identify the budget
  e. None of these are correct.

Question 2

In general, there are four combinations of advertising and price elasticities. Which of the following is NOT one of the combinations?
 a. grow volume via price discounting
  b. increase advertising and/or discount prices
  c. maintain the status quo
  d. build image via increased advertising
  e. decrease prices and advertising expenses



Kaytorgator

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Answer to Question 1

d

Answer to Question 2

e



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