Author Question: Achieving agreement is the first step in evaluating sales promotion ideas. a. True b. False ... (Read 216 times)

AEWBW · **on:** Jun 28, 2018

Achieving agreement is the first step in evaluating sales promotion ideas.
a. True
b. False
Indicate whether the statement is true or false

Question 2

Advertising that teaches new uses for existing brands is known as _____.
a. elaboration advertising
b. top-of-mind awareness advertising
c. primary demand advertising
d. usage expansion advertising
e. alternative use advertising