Which of the following is a hedonic benefit consumers obtain when ...

[tatyanajohnson]

Which of the following is a hedonic benefit consumers obtain when taking advantage of sales promotion offers?
 a. obtaining monetary savings
  b. reducing search and decision costs
  c. obtaining improved product quality
  d. accomplishing a sense of being a wise shopper
  e. All of these are correct.

Question 2

Once brand-specific beliefs and attitudes are formed as the outcome from firsthand product usage experience, subsequent marketing communications _____.
 a. are not necessary
  b. should increase in intensity
  c. should decrease in intensity
  d. serve to guarantee brand loyalty
  e. serve to reinforce the consumers' beliefs and attitudes

[macybarnes]

Answer to Question 1

d

Answer to Question 2

e

[tatyanajohnson]

Gracias!

[mcabuhat]

TYSM