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Author Question: Which of the following is a hedonic benefit consumers obtain when taking advantage of sales ... (Read 83 times)

tatyanajohnson

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on: Jun 29, 2018
Which of the following is a hedonic benefit consumers obtain when taking advantage of sales promotion offers?
 a. obtaining monetary savings
  b. reducing search and decision costs
  c. obtaining improved product quality
  d. accomplishing a sense of being a wise shopper
  e. All of these are correct.

Question 2

Once brand-specific beliefs and attitudes are formed as the outcome from firsthand product usage experience, subsequent marketing communications _____.
 a. are not necessary
  b. should increase in intensity
  c. should decrease in intensity
  d. serve to guarantee brand loyalty
  e. serve to reinforce the consumers' beliefs and attitudes


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macybarnes

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Reply #1 on: Jun 29, 2018
Answer to Question 1

d

Answer to Question 2

e


tatyanajohnson

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

debra928

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Reply 3 on: Yesterday
Excellent

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