When using eye tracking methodology, what information is captures ...

[Starlight]

When using eye tracking methodology, what information is captures in a scanpath and labeled on the ad being studied?
 a. eye gaze pauses
  b. direction of movement
  c. length of time
  d. sequence elements
  e. All of these are correct.

Question 2

Which of these is an example of a metaphor?
 a. The snake strike was as fast as lightning.
  b. Like a stalking cat, the dense fog crept into the valley.
  c. The newborn was surrounded by a blanket of his family's love.
  d. To her light-sensitive eyes, the torch broke the darkness like a sunrise.
  e. He felt like a winner, even though he finished well behind the leaders.

[Heffejeff]

Answer to Question 1

e

Answer to Question 2

c