When using eye tracking methodology, what information is captures in a scanpath and labeled on the ad being studied?
a. eye gaze pauses
b. direction of movement
c. length of time
d. sequence elements
e. All of these are correct.
Question 2
Which of these is an example of a metaphor?
a. The snake strike was as fast as lightning.
b. Like a stalking cat, the dense fog crept into the valley.
c. The newborn was surrounded by a blanket of his family's love.
d. To her light-sensitive eyes, the torch broke the darkness like a sunrise.
e. He felt like a winner, even though he finished well behind the leaders.
Tracking time of marker entry generates a chromosome map
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