Author Question: When using eye tracking methodology, what information is captures in a scanpath and labeled on the ... (Read 100 times)

Starlight

  • Hero Member
  • *****
  • Posts: 567
When using eye tracking methodology, what information is captures in a scanpath and labeled on the ad being studied?
 a. eye gaze pauses
  b. direction of movement
  c. length of time
  d. sequence elements
  e. All of these are correct.

Question 2

Which of these is an example of a metaphor?
 a. The snake strike was as fast as lightning.
  b. Like a stalking cat, the dense fog crept into the valley.
  c. The newborn was surrounded by a blanket of his family's love.
  d. To her light-sensitive eyes, the torch broke the darkness like a sunrise.
  e. He felt like a winner, even though he finished well behind the leaders.



Heffejeff

  • Sr. Member
  • ****
  • Posts: 336
Answer to Question 1

e

Answer to Question 2

c



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Fatal fungal infections may be able to resist newer antifungal drugs. Globally, fungal infections are often fatal due to the lack of access to multiple antifungals, which may be required to be utilized in combination. Single antifungals may not be enough to stop a fungal infection from causing the death of a patient.

Did you know?

Illness; diuretics; laxative abuse; hot weather; exercise; sweating; caffeine; alcoholic beverages; starvation diets; inadequate carbohydrate consumption; and diets high in protein, salt, or fiber can cause people to become dehydrated.

Did you know?

Acetaminophen (Tylenol) in overdose can seriously damage the liver. It should never be taken by people who use alcohol heavily; it can result in severe liver damage and even a condition requiring a liver transplant.

Did you know?

Asthma attacks and symptoms usually get started by specific triggers (such as viruses, allergies, gases, and air particles). You should talk to your doctor about these triggers and find ways to avoid or get rid of them.

Did you know?

Lower drug doses for elderly patients should be used first, with titrations of the dose as tolerated to prevent unwanted drug-related pharmacodynamic effects.

For a complete list of videos, visit our video library