« previous next »

Author Question: The second step of frequency value planning is to _____. a. estimate the frequency distribution of ... (Read 147 times)

jessicacav

  • Hero Member
  • *****
  • Posts: 558
on: Jun 29, 2018
The second step of frequency value planning is to _____.
 a. estimate the frequency distribution of the various media schedules under consideration
  b. develop an index of exposure efficiency
  c. estimate the OTS value at each OTS level
  d. determine the total value across all OTS levels
  e. estimate the exposure utility for each level of vehicle exposure

Question 2

The VALS segmentation scheme places American adult consumers into one of _____ segments based on their responses to a questionnaire.
 a. four
  b. five
  c. six
  d. seven
  e. eight


rleezy04

  • Sr. Member
  • ****
  • Posts: 322
Reply #1 on: Jun 29, 2018
Answer to Question 1

a

Answer to Question 2

e


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Common abbreviations that cause medication errors include U (unit), mg (milligram), QD (every day), SC (subcutaneous), TIW (three times per week), D/C (discharge or discontinue), HS (at bedtime or "hours of sleep"), cc (cubic centimeters), and AU (each ear).

Did you know?

Certain chemicals, after ingestion, can be converted by the body into cyanide. Most of these chemicals have been removed from the market, but some old nail polish remover, solvents, and plastics manufacturing solutions can contain these substances.

Did you know?

Excessive alcohol use costs the country approximately $235 billion every year.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

To prove that stomach ulcers were caused by bacteria and not by stress, a researcher consumed an entire laboratory beaker full of bacterial culture. After this, he did indeed develop stomach ulcers, and won the Nobel Prize for his discovery.

Both the top and bottom pattern have the same frequency. However, the amount of on-time varies. Both the top and bottom pattern have the same frequency. However, the amount of on-time varies.
Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition) Planning, Implementing, & Evaluating Health Promotion Programs: A Primer (6th Edition)
Beezus is planning on freelancing their tutoring services to save up for the new commercial ... Beezus is planning on freelancing their tutoring services to save up for the new commercial ...
Trimodal distribution of trauma deaths Trimodal distribution of trauma deaths
Population distribution patterns Population distribution patterns
Current intensity and the frequency of action potentials Current intensity and the frequency of action potentials
Video: EpiPen Animation (Part 1)

For a complete list of videos, visit our video library