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Author Question: Assume that the media schedule for a brand yields 500 GRPs. If the frequency is 5, the reach would ... (Read 90 times)

kaid0807

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  • Posts: 515
on: Jun 29, 2018
Assume that the media schedule for a brand yields 500 GRPs. If the frequency is 5, the reach would be _____.
 a. 25
  b. 100
  c. 495
  d. 505
  e. 2500

Question 2

Which of the following companies tracks Internet users' surfing behaviors and provides this information to advertisers that wish to target prospective customers based on their online search behavior?
 a. Audience Science
  b. Knowledge Factory
  c. Nielsen Claritas
  d. a and b only
  e. a, b, and c


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frejo

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

a


kaid0807

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

Dnite

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Reply 3 on: Yesterday
Excellent

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