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Author Question: What is the frequency of a media schedule in which 20 percent are reached one time, 40 percent are ... (Read 192 times)

09madisonrousseau09

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on: Jun 29, 2018
What is the frequency of a media schedule in which 20 percent are reached one time, 40 percent are reached two times, 20 percent are reached three times, and 10 percent four times?
 a. 1
  b. 2
  c. 2.2
  d. 3
  e. 3.3

Question 2

_____ represents information about consumers' behavior in a particular product category or set of related categories.
 a. Demographics
  b. Behaviorgraphics
  c. Psychographics
  d. Geodemographics
  e. Lifestyle analysis


wergv

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

b


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