Gross rating points (GRPs) are a function of the percentage ...

[Beheh]

Gross rating points (GRPs) are a function of the percentage paying attention to an ad (whether on social media or traditional media) and the frequency of times the audience pays attention.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The brand adoption process is concerned with the issue of how an innovation is communicated and adopted throughout the marketplace.
 a. True
  b. False
 Indicate whether the statement is true or false

[welcom1000]

Answer to Question 1

False

Answer to Question 2

False

[Beheh]

Thanks for the timely response, appreciate it

[TheDev123]

YES! Correct, THANKS for helping me on my review