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Author Question: Gross rating points (GRPs) are a function of the percentage paying attention to an ad (whether on ... (Read 44 times)

Beheh

  • Hero Member
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  • Posts: 520
on: Jun 29, 2018
Gross rating points (GRPs) are a function of the percentage paying attention to an ad (whether on social media or traditional media) and the frequency of times the audience pays attention.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The brand adoption process is concerned with the issue of how an innovation is communicated and adopted throughout the marketplace.
 a. True
  b. False
 Indicate whether the statement is true or false


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welcom1000

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Reply #1 on: Jun 29, 2018
Answer to Question 1

False

Answer to Question 2

False


Beheh

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  • Posts: 520
Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

kthug

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Reply 3 on: Yesterday
Gracias!

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