This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: _____ occurs when a competitor or other party clicks on a sponsored link repeatedly in order to foul ... (Read 98 times)

ishan

  • Hero Member
  • *****
  • Posts: 546
on: Jun 29, 2018
_____ occurs when a competitor or other party clicks on a sponsored link repeatedly in order to foul up advertising effectiveness.
 a. Spamming
  b. Phishing
  c. Click fraud
  d. Behavioral targeting
  e. Keyword-matching

Question 2

Sam is tasked with employing marketing-mix modeling to determine the effectiveness of various marcom elements in affecting sales volume. What will Sam need to conduct this analysis?
 a. at least five observations for each element assessed along with the level of sales for those time periods
  b. a relatively long series of longitudinal data, such as two years, indicating the level of sales during that period along with corresponding marcom expenditures for each program element
  c. at least ten observations for each element assessed along with the level of sales for those time periods
  d. over 1,000 observations for each element assessed along with the level of sales for those time periods
  e. parameter estimates of the individual effects the various marcom elements have on sales


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

srodz

  • Sr. Member
  • ****
  • Posts: 333
Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

b


ishan

  • Member
  • Posts: 546
Reply 2 on: Jun 29, 2018
Gracias!

6ana001

  • Member
  • Posts: 311
Reply 3 on: Yesterday
Excellent

« previous next »
 

Did you know?

Opium has influenced much of the world's most popular literature. The following authors were all opium users, of varying degrees: Lewis Carroll, Charles, Dickens, Arthur Conan Doyle, and Oscar Wilde.

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

Did you know?

Drug-induced pharmacodynamic effects manifested in older adults include drug-induced renal toxicity, which can be a major factor when these adults are experiencing other kidney problems.

Did you know?

Although the Roman numeral for the number 4 has always been taught to have been "IV," according to historians, the ancient Romans probably used "IIII" most of the time. This is partially backed up by the fact that early grandfather clocks displayed IIII for the number 4 instead of IV. Early clockmakers apparently thought that the IIII balanced out the VIII (used for the number 8) on the clock face and that it just looked better.

Did you know?

Oxytocin is recommended only for pregnancies that have a medical reason for inducing labor (such as eclampsia) and is not recommended for elective procedures or for making the birthing process more convenient.

The term wasp is typically defined as any insect of the order Hymenoptera and suborder Apocrita that The term wasp is typically defined as any insect of the order Hymenoptera and suborder Apocrita that
A speculum used to hold the vagina open in order to visualize the cervix. A speculum used to hold the vagina open in order to visualize the cervix.
Vehicle transmission occurs through contamination of inanimate objects, such as milk. Vehicle transmission occurs through contamination of inanimate objects, such as milk.
Sample inventory order form. Sample inventory order form.
In the drawing of acetaldehyde, CH3CHO, the largest partial negative charge (-) occurs on In the drawing of acetaldehyde, CH3CHO, the largest partial negative charge (-) occurs on
Flail Chest Occurs When Three or More Adjacent Ribs Fracture in Two or More Places Flail Chest Occurs When Three or More Adjacent Ribs Fracture in Two or More Places
Video: Morphology of a tomato plant

For a complete list of videos, visit our video library