Author Question: _____ occurs when a competitor or other party clicks on a sponsored link repeatedly in order to foul ... (Read 56 times)

ishan · **on:** Jun 29, 2018

_____ occurs when a competitor or other party clicks on a sponsored link repeatedly in order to foul up advertising effectiveness.
a. Spamming
b. Phishing
c. Click fraud
d. Behavioral targeting
e. Keyword-matching

Question 2

Sam is tasked with employing marketing-mix modeling to determine the effectiveness of various marcom elements in affecting sales volume. What will Sam need to conduct this analysis?
a. at least five observations for each element assessed along with the level of sales for those time periods
b. a relatively long series of longitudinal data, such as two years, indicating the level of sales during that period along with corresponding marcom expenditures for each program element
c. at least ten observations for each element assessed along with the level of sales for those time periods
d. over 1,000 observations for each element assessed along with the level of sales for those time periods
e. parameter estimates of the individual effects the various marcom elements have on sales