The percentage of consumers in the target audience actually ...

[Lobcity]

The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of
 A) frequency.
  B) exposure.
  C) reach.
  D) targeting.
  E) push.

Question 2

Cultural differences do not affect marketing negotiations and decision-making behavior.
 
 Indicate whether the statement is true or false

[xoxo123]

Answer to Question 1

C

Answer to Question 2

False

[Lobcity]

Correct answers!

[xoxo123]

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