Author Question: The percentage of consumers in the target audience actually exposed to a particular advertisement in ... (Read 120 times)

Lobcity

  • Hero Member
  • *****
  • Posts: 524
The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of
 A) frequency.
  B) exposure.
  C) reach.
  D) targeting.
  E) push.

Question 2

Cultural differences do not affect marketing negotiations and decision-making behavior.
 
 Indicate whether the statement is true or false



xoxo123

  • Sr. Member
  • ****
  • Posts: 335
Answer to Question 1

C

Answer to Question 2

False



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

There can actually be a 25-hour time difference between certain locations in the world. The International Date Line passes between the islands of Samoa and American Samoa. It is not a straight line, but "zig-zags" around various island chains. Therefore, Samoa and nearby islands have one date, while American Samoa and nearby islands are one day behind. Daylight saving time is used in some islands, but not in others—further shifting the hours out of sync with natural time.

Did you know?

The cure for trichomoniasis is easy as long as the patient does not drink alcoholic beverages for 24 hours. Just a single dose of medication is needed to rid the body of the disease. However, without proper precautions, an individual may contract the disease repeatedly. In fact, most people develop trichomoniasis again within three months of their last treatment.

Did you know?

Cyanide works by making the human body unable to use oxygen.

Did you know?

In ancient Rome, many of the richer people in the population had lead-induced gout. The reason for this is unclear. Lead poisoning has also been linked to madness.

Did you know?

Glaucoma is a leading cause of blindness. As of yet, there is no cure. Everyone is at risk, and there may be no warning signs. It is six to eight times more common in African Americans than in whites. The best and most effective way to detect glaucoma is to receive a dilated eye examination.

For a complete list of videos, visit our video library