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Author Question: The step in developing an advertising campaign that directly precedes campaign execution is A) ... (Read 153 times)

student77

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on: Jun 29, 2018
The step in developing an advertising campaign that directly precedes campaign execution is
 A) defining advertising objectives.
  B) creating the advertising platform.
  C) evaluating advertising effectiveness.
  D) developing a media plan.
  E) creating the advertising message.

Question 2

Levi Strauss markets its denim jeans in many countries and develops its marketing strategy as if the world were a single market. This approach to selling a standardized product in all countries represents which type of international marketing?
 A) Exporting
  B) Accidental exporting
  C) Limited exporting
  D) Licensing
  E) Globalization of markets


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yahahah24021

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Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

E


student77

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Reply 2 on: Jun 29, 2018
Gracias!

hollysheppard095

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

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