Author Question: When Burke Marketing Research has a rule that it will not telephone potential respondents to a ... (Read 47 times)

yoooooman · **on:** Jun 29, 2018

When Burke Marketing Research has a rule that it will not telephone potential respondents to a research study after 9 p.m. their time, this follows the principle of:
a. confidentiality.
b. right to privacy.
c. debriefing.
d. informed consent.

Question 2

The first step in decision making is to determine how a decision should be put in context and interpreted. This process is known as:
a. decision validation.
b. opportunity costing.
c. decision frame management.
d. episodic unfreezing.
e. convergence and redundancy.