The Grana Weightloss System advertises its exercise machines on ...

[wenmo]

The Grana Weightloss System advertises its exercise machines on late-night TV. Their advertisements are typically half and hour long, and feature spokespeople as well as consumers and celebrities talking about their experiences with thebrand. In this scenario, the company is using .
 a. advertorials
  b. infomercials
  c. point-of-purchase advertising
  d. transformational advertising

Question 2

When national companies and local merchants share advertising expenses, they are taking part in .
 a. brand extension
  b. international advertising
  c. cooperative advertising
  d. trade channeling

[Amiracle]

Answer to Question 1

b

Answer to Question 2

c

[wenmo]

Thanks for the timely response, appreciate it

[ghepp]

Excellent