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Author Question: The Grana Weightloss System advertises its exercise machines on late-night TV. Their advertisements ... (Read 76 times)

wenmo

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on: Jun 29, 2018
The Grana Weightloss System advertises its exercise machines on late-night TV. Their advertisements are typically half and hour long, and feature spokespeople as well as consumers and celebrities talking about their experiences with thebrand. In this scenario, the company is using .
 a. advertorials
  b. infomercials
  c. point-of-purchase advertising
  d. transformational advertising

Question 2

When national companies and local merchants share advertising expenses, they are taking part in .
 a. brand extension
  b. international advertising
  c. cooperative advertising
  d. trade channeling


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Amiracle

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Reply #1 on: Jun 29, 2018
Answer to Question 1

b

Answer to Question 2

c


wenmo

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

recede

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Reply 3 on: Yesterday
Excellent

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